With the aim to empowering entrepreneurship at the university level, a programme named UiTM Unicorn Scholar Programme (UiTM USP) will be implemented. This programme targets the group of students with an outstanding academic performance, excellent leadership and highly enthusiastic in entrepreneurial activities. This programme is expected to change the landscape of entrepreneurship empowerment throughout the UiTM system including the aspects of cultural entrepreneurship, creating job opportunities, and students’ readiness to compete in today’s challenging global market. Go to: https://usp.uitm.edu.my